{HERMèS' SUCCESS HAS ACTUALLY BEEN DRIVEN BY SCARCITY

While a lot of luxury brands drive exposure with social networks marketing, celebrity collaborations and style shows, Hermès which started as a saddlery and which still hand-stitches the lion's share of its leather bags hasn't. Its major products have not altered a lot in years; it does not have TikTok, and doesn't give stars free purses.|Hermès'